Provider Resources

Senior Living: Pivot to Profit

Terri Sullivan, CEO & Co-Founder of AgingChoices, Laurie Stogniew, CEO & President of Bayshore Marketing Group and Sherrie Bebell, Asset Manager with Columbia Pacific Advisors, offer a series of videos providing informative and timely information on how they have driven success for their clients in the Senior Living space.

In this video we discuss the changes in buyer behavior due to the pandemic and share insights on the marketing strategies and tactics we’ve implemented that are driving results.

Senior Living Pivot to Profit is back and excited to launch a six-part series,
“Unlocking the Keys to Senior Living Sales Success.”

Senior Living Pivot to Profit: Invest in Yourself

Part one of our six-part series, “Unlocking the Keys to Senior Living Sales Success,” focuses on investing in yourself. This episode covers the importance of self-care and work-life balance and the impact it has on your success. We also ask the question “What’s your WHY?”

Senior Living Pivot to Profit: First Impressions

Part two of our six-part series, “Unlocking the Keys to Senior Living Sales Success,” focuses on first impressions. This episode covers the touch points with the biggest potential impact on first impressions at Senior Living Communities and provides tips on how to maximize these opportunities.

Senior Living Pivot to Profit: Fielding the Lead

Part three of our six-part series, “Unlocking the Keys to Senior Living Sales Success,” puts the spotlight on fielding the lead. This episode teaches you how to understand where your leads are coming from, and what’s working and what’s not working.

Senior Living Pivot to Profit: Discovery

Part four of our six-part series, “Unlocking the Keys to Senior Living Sales Success,” is focused on discovery. Learn the elements of good discovery and why discovery is so important.

Senior Living Pivot to Profit: Perceived Value

Part five of our six-part series, “Unlocking the Keys to Senior Living Sales Success,” takes a look at perceived value. We’ll discuss your personal value as a professional and how to differentiate yourself from your competition.

Senior Living Pivot to Profit: Conversion Metrics

Part six of our six-part series, “Unlocking the Keys to Senior Living Sales Success,” examines conversion metrics from three unique perspectives. Sherrie Bebell looks at conversion metrics from a sales perspective, Laurie Stogniew takes a marketing angle and Terri Sullivan discusses ROI.

How To Use Our Directory

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1 - Where are you located?

Start by searching in the area you want to live. Find a community based in a city, state or region on the map.

2 - Filter results based on specific needs or wants

We have a list of community amenities available to help you filter results based on your specific criteria.

3 - Find a community and book a tour

Once you find communities you like, book a tour to help you decide which choice is best for you. We are here to help if you would like to get more information on a specific community or to discuss the type and level of care needed. Our Advisors can assist you in selecting the community that is right for you or your loved one.